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IV Optimizations · Humboldt, CA

More Customers.
Less Busy Work.

I help small businesses get more customers, capture more leads, and automate the repetitive work that's eating up your day so you can focus on running your business.

Why this matters for your business

$126K
The average small business loses $126,000 per year to missed calls
Small businesses with a website grow roughly 2× faster than those without
88%
88% of consumers read Google reviews before choosing a local business
It costs 5× more to acquire a new customer than to keep an existing one

Services

Four areas where I help small businesses grow. Every service is built around getting you more customers and streamlining your process.

Online Presence

Your online presence is often the first thing a potential customer sees.

  • Website improvement or creation
  • Google Business Profile optimization
  • Review request automation (more reviews = higher ranking = more customers finding you)
Lead Capture & Protection

Missed calls and after-hours inquiries don't have to mean lost business.

  • Missed call text back
  • Automated appointment booking
  • Website chat widget (captures visitor questions and contact info after hours)
  • Online ordering systems
Customer Retention

Keeping the customers you already have is one of the most cost effective things a business can do.

  • Reactivation messages for customers who haven't returned in 90 days
  • Follow up sequences (reminders, check ins, seasonal promotions)
  • Automated loyalty check ins sent to your existing customer list
Custom Automation

Got a task your business does over and over? I can build a custom automation to handle it with almost no input or effort on your end. Freeing up time for you and your team and increasing what your business can get done in a day. Every automation is built around your specific needs.

What makes this different

You're not hiring an agency. You're working directly with someone who actually builds the systems.

Real Technical Skills
I'm a Data Science major from HSU. With that I bring real technical skills and analysis to your business that most marketers can't offer.
You Work With Me Directly
No account managers or handoffs. I handle everything personally.
Small Business Pricing
Built for local businesses, at local business pricing.
Results Focused
Every service is built around helping you optimize.

Hi, I'm Lucas.

I'm a Data Science major at Cal Poly Humboldt with a passion for helping local businesses compete using automation and technology that used to be reserved for big companies.

I grew up in the Bay Area, and I worked at a few very different spots while learning the ins and outs of computer science. In those jobs I used or at least saw different kinds of software being used to gain, keep, and better service clients more efficiently. After leaving for college, doing smaller odd jobs, and doing my own research, I learned that many companies lack the same software that gives bigger companies such an edge over the competition. The main reason being that it's too expensive, too difficult to acquire, or that a business is unaware of what they are lacking. Seeing that I could help businesses, while allowing me to continue doing this work I'd become passionate about, led me to start IV Optimizations.

I work directly with every client. There's no team behind me fielding your emails when you reach out, you reach me. I take the time to understand your business before recommending anything, and I only build things that are actually going to move the needle for you.

If you're a business owner looking to keep up with the times and bring in more clients, or you're just curious what's possible, call me for a 15 minute conversation.

Built for businesses like yours

Running a business without the proper technology to address missed calls, no shows, or customers who never come back, is leaving money on the table every day.

Restaurants & Cafes
  • Online ordering setup
  • Review automation
  • Reactivation campaigns to bring customers back
Auto Shops & Trades
  • Missed call text back
  • Automated review requests after every job
  • Appointment booking system
Retail Stores
  • Online presence
  • Loyalty check-ins
  • Seasonal promotion automation
Salons & Service Businesses
  • Automated booking
  • Missed call text back
  • Follow-up sequences after appointments

Automation for every business

If your business has repetitive tasks, and most do, chances are they can be automated.

Beyond the standard services, and this is something even bigger companies are just coming onto, custom automation of specific parts of your operation. Every business has things to get done over and over, sheet work, data entry, scheduling, follow ups, etc. These repetitive tasks eat up hours of your time and that could go towards running your business. Or could free up time for one of your employees to learn a new skill. I can identify those holdups and build custom systems to handle them with almost no input on your end.

Let's talk

Text or call me for a 15 minute conversation about what I can do for your business.